Strafe Theory
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Mobile game development for iOS and Android

We design and build mobile games that run well on real phones, earn money in a way players accept, and make it through store review. Our own game, Capture The King, is a mobile title built entirely by our team.

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What we build

Casual, puzzle, strategy, simulation and mid-core games, single-player or multiplayer, usually in Unity for iOS and Android from one codebase.

The mobile-specific work we handle

  • Performance across devices: frame rate, memory, battery and download size on older and newer phones.
  • Screens and input: layouts that work from small phones to tablets, notches included, with touch controls that feel right.
  • Monetization: rewarded and banner ads, in-app purchases and subscriptions, tuned so they don’t drive players away.
  • Analytics and crash reporting: so you can see where players drop off and fix crashes quickly.
  • Privacy and consent: ad consent for the EU and UK, US state privacy choices, and Apple App Tracking Transparency.
  • Store launch: store listings, privacy policies, review requirements and the first updates.

Proof from our own game

Capture The King, our chess-inspired mobile game, is in private testing on iOS and Android. It uses Google AdMob ads, Firebase analytics and crash reporting, and in-app purchases through Google Play and the App Store, with consent handled for the EU, UK and US. That’s the same setup we build for clients.

FAQ

Common questions

Do you build for iOS and Android at the same time?

Usually, yes. Building in Unity lets one codebase ship to both stores, with platform-specific work only where the stores require it.

Can you add ads and in-app purchases to an existing game?

Yes. We can integrate ad networks, in-app purchases and the consent flows that go with them, and tune placements so they don’t hurt retention.

How much does a mobile game cost to build?

It depends on scope, art style and features like multiplayer. We quote per milestone after a short discovery call, so the price is agreed before work starts.

Who owns the game?

You do. All code and art we create for you is assigned to you, and we sign your NDA before the first call.